Make the month-close decisions yourself.
Change spend, resolve an unmatched expense and see the client amount update.
Explore the live demo Free agency month-close workbook
Reconcile media plans with actual ad spend — in a workbook you can use now.
Download a six-sheet Excel closeout built from fictional data. Reuse the structure for your own client month — no email, file upload, account access or sales call.
Instant .xlsx downloadNo email or file uploadSix traceable sheets
FICTIONAL SAMPLE DATA
3 alertsneed attention
acme_july_close.spendwake READY
JULY CLIENT PERIODAcme Skincare
Final spend
Checked
Checked
BUDGET$86.5K
SPENT$48.1K
PACING86%
TO INVOICE$60.9K
LINE ITEMPLANACTUALPACESTATUS
MProspecting · BroadMETA$18,000$10,98094%On track
GBrand · ExactGOOGLE$12,500$9,830121%Overpace
TUGC · Batch 7TIKTOK$12,000$2,94038%At risk
All blocking checks resolvedView calculation
+$12,758fees and tax explained
Direct CSV exports fromGoogle AdsMetaTikTokLinkedInMicrosoft Ads
01 / PROOF BEFORE PROMISES
Inspect the workflow before you share a file.
Spendwake is onboarding its first design partners. There are no customer logos or invented testimonials here—only a working sandbox, a fictional sample and the exact closeout package you can inspect.
Open the Excel package finance receives.
Six traceable sheets built from clearly labelled fictional data.
Download sample workbookYour first import is reviewed by a person.
We confirm the file structure and next step within one business day. Nothing becomes final automatically.
See what to prepare02 / ONE CLIENT PERIOD
From approved plan to a checked amount without replacing your workflow.
Send the source files
One approved plan and current or final platform exports. CSV uploads directly; XLSX and Google Sheets can use a secure assisted route.
One client · one period · one currencyReview plan versus actual
See pacing, forecast and the exact source rows behind every matched line item.
Every match remains explainableResolve every difference
Decide unmatched expenses and record credits, refunds, fees and tax with a reason.
Ambiguity blocks the closeClose and hand off
Fix the amount and download an Excel package the account lead, client and finance team can follow.
Summary · sources · change logSummary
The checked client amount and every readiness check in one place.
Plan vs Actual
Approved line items mapped to the spend that reached each platform.
Adjustments
Credits, refunds, agency fees and tax with their calculation rules.
Unmatched
Expenses held outside the client amount until someone makes a decision.
Source Data
The source file and row behind each value used in the close.
Change Log
A readable record of decisions, reasons and closeout status.
!FICTIONAL DELIVERY SIGNAL
TikTok is forecast to underspend by $8,800
Three creator videos were rejected. Shift $4–6K into Meta prospecting this week, or replace creative by Thursday.
SPENDWAKE RECOMMENDSProtect the monthly target before the client update.
04 / WHY THE NUMBER IS SAFE TO USE
Every figure has a paper trail.
- Trace every actual. See the source file and ad-account row behind each spend figure.
- Understand every match. Review why actual row X maps to plan row Y.
- Hold unexplained spend. Nothing enters the client amount until someone decides.
- Keep a change log. Every adjustment has a reason and author.
05 / YOUR CLIENT DATA
A careful pilot, not a black box.
The current pilot is deliberately human-reviewed. You can anonymise the files, inspect the rules and delete the submission from its confirmation page.
Used only for the pilot
Files are used to prepare the reconciliation you requested. They are not used to train public AI models.
Operator access only
The first import is reviewed by the Spendwake operator. Uploaded files never appear on a public route.
Deletion you control
Delete the submission from its confirmation page or email hello@spendwake.com.
06 / THE FREE PILOT
One real client month, with a clear next step.
Upload or request a transfer route
Use anonymised CSV files directly, or request an assisted route for XLSX and Google Sheets.
Receive the import review
Within one business day we confirm what is readable, what needs mapping and what happens next.
Decide whether to continue
No automatic subscription. After the free pilot, you decide whether another client month is worth paying for.
START WITH REAL DATA
Reconcile one client month.
Bring one approved plan and matching platform exports. The first pilot is free, human-reviewed and does not require a card or sales call.
FREE FIRST PILOT1 DAY IMPORT REVIEWNDA AVAILABLE
Reconcile one client month NOT READY TO UPLOAD?
Get the preparation checklist.
We’ll send the exact fields to prepare and the safe route for XLSX or Google Sheets. No call required.
07 / PRACTICAL RESOURCES
Use the method before you change the workflow.
Start with the part of the month that is breaking: the financial reconciliation, the plan-versus-actual review or one flight that is drifting off pace.
Ad spend reconciliation, step by step.
Connect the approved budget, platform actuals, adjustments and checked client amount.
Read the reconciliation guideCompare the media plan with actual spend.
Review mapping, pacing, forecast and variances without losing the source rows.
See the plan-vs-actual methodCheck one campaign flight in seconds.
Calculate the pacing index, end-of-flight forecast and required daily spend.
Open the pacing calculator08 / FAQ
What early design partners usually need to know.
Why is the first pilot free?
Spendwake is validating the workflow against real agency file structures. In return for the reconciliation, we ask for direct feedback on what was useful, confusing or missing. A testimonial is never required.
Which files can I send?
Direct upload currently accepts CSV plans and platform exports. If your plan is an XLSX workbook or Google Sheet, request the assisted transfer route. Do not attach sensitive files to the first email.
Do I need to connect an ad account?
No. The pilot works from exports and does not require platform credentials, API tokens or account access.
What happens after the free pilot?
There is no automatic subscription. We review the result together asynchronously, then you decide whether another client month is worth continuing on a paid basis.
Is the Excel package an accounting invoice?
No. It is a checked client calculation and audit trail. Your finance workflow remains responsible for creating and sending the accounting invoice.