Under pace
Spend is behind elapsed time. Check budget caps, targeting, approvals and planned changes before increasing delivery.
PPC budget pacing calculator with a clear pacing formula.
Compare the share of budget spent with the share of the campaign flight elapsed. See the budget pacing formula, straight-line forecast and daily spend needed from here.
LIVE PACING RESULTWATCH
PACING INDEX87%
Delivery is falling behind the flight.
FLIGHT ELAPSED71%22 of 31 days
BUDGET SPENT62%$16,340 actual
FORECAST AT END$23,025−$3,475 vs plan
REQUIRED DAILY$1,129/day9 days remaining
Actual spendWhere spend should be
HOW TO READ THE RESULT
Pacing is a delivery signal, not a performance score.
The calculator uses inclusive calendar days. A 100% pacing index means the share of budget spent matches the share of flight elapsed.
Near plan
Spend and time are moving at a similar rate. Continue to monitor the individual campaign lines behind the total.
Over pace
Spend is ahead of elapsed time. Review whether the flight will exhaust its budget before the end date.
Pacing index% budget spent ÷ % flight elapsed
Straight-line forecastspend to date ÷ elapsed fraction
Required daily spendremaining budget ÷ remaining days
The forecast assumes the average spend rate continues. It does not account for weekday patterns, scheduled budget changes, platform learning, seasonality or performance quality.
FROM ONE FLIGHT TO EVERY CLIENT
Reconcile one client month Reconcile the whole client month.
This calculator covers one flight. Spendwake maps every plan line, holds unexplained spend and prepares the checked closeout.